Michael Cook brings over 25 years of healthcare industry experience in working with operational and capital budgets to The Innova Group. An expert in financial analysis and economic forecasting, Michael’s research focuses on forecasting demand.

As a skilled communicator, Michael educates The Innova Group and clients on the overall economics, the changing demographics, payment mechanisms, and emerging technologies of healthcare. His years of experience as a hospital administrator and chief financial officer give clients a unique perspective and helps guide their decisions about investments in future facilities and equipment.

Michael works with clients to co-create healthcare strategy that achieves the critical balance between being aspirational and encouraging the organization to greatness, and being data-driven and founded in credible planning.